This website uses cookies to ensure you get the best experience on our website. By continuing to use this site, you agree to our cookie & privacy policy.Accept
A global FMCG leader engaged a consultant to support its E-commerce Centre of Excellence through the use of generative AI tools to drive performance marketing outcomes.
Key Deliverables:
Leveraged generative AI tools (e.g. ChatGPT, image/video generation platforms) to create product listing content: titles, bullet points, descriptions, A+ images, and videos
Developed data-driven banners and creatives optimised for eCommerce platforms (both web and app) to enhance clickthrough rates (CTR)
Built a structured data bank of product features, use cases, keywords, and creative inputs to serve as the base layer for AI-generated outputs
Consultant Profile:
8+ years in performance marketing, with recent experience using generative AI tools to scale content creation for digital and e-commerce platforms
Digital Marketing & E-commerce Consultant
Project Scope;
A top-tier management consulting firm engaged a seasoned E-commerce Consultant to help build the digital presence of a pharma client’s focus brands
Key Deliverables:
Coordinated with category managers to launch products with optimised listings and pricing
Monitored 3P seller activities to prevent price abuse, low-quality listings, and customer experience issues
Oversaw the design and rollout of high-impact digital marketing campaigns (SEO/SEM, display, performance ads)
Mapped competitor campaigns and benchmarks to inform creative direction and pricing strategy
Collated and cleaned data from various platforms (orders, returns, discounts) to generate insights
Consultant Profile:
10+ years in driving digital commerce and performance marketing for consumer brands across platforms like Amazon, Flipkart, and Nykaa
Shopper Insights Consultant
Project Scope;
A global FMCG major engaged a Shopper Insights Consultant to support strategic marketing decisions through in-depth analysis of consumer and shopper behaviour.
Key Deliverables:
Led the identification and segmentation of Shopping Missions, providing inputs for shelf and campaign strategies
Built and refined the Decision Tree & Drivers of Influence (DID) models to map consumer purchase behaviour across priority categories
Synthesised insights from multiple data sources (qualitative and quantitative) into strategic marketing recommendations
Delivered regular insight updates to marketing, category, and sales teams, ensuring shopper insights informed Go-to-Market (GTM) and innovation plans
Consultant Profile:
10+ years in shopper insights, consumer research, and retail strategy, with a strong track record in driving growth for FMCG clients through data-backed shopper understanding.
Consumer and Market Insights Consultant
Project Scope;
A leading FMCG company engaged a Consumer & Market Insights (CMI) Consultant to support its innovation pipeline and brand strategy through deep consumer understanding.
Key Deliverables:
Acted as an insight partner to global brand and R&D teams, translating consumer needs into actionable product and communication strategies
Led the design and execution of innovation and mix testing research, including concept, product, communication, and forecasting studies
Developed and implemented research methodologies, including crafting proposals, designing questionnaires, and synthesising multi-source data
Promoted a culture of consumer-centric decision making, embedding insights into every stage of product and brand development
Consultant Profile:
8+ years in consumer and market insights roles, with strong experience supporting innovation, brand, and R&D functions within global FMCG firms
Global Brand Manager Consultant
Project Scope;
A leading FMCG company engaged a Global Brand Manager (Consultant) to lead the marketing strategy for its Nutrition portfolio, with a specific focus on unlocking growth in the $50B+ Out-of-Home (OOH) segment.
Key Deliverables:
Spearheaded global marketing strategy and innovation efforts for Nutrition brands, driving category leadership across OOH and niche segments
Led the on-time-in-full (OTIF) delivery of key brand-building and innovation projects across EU, NA, ANZ, and SEA
Developed and launched a portfolio of ethnic, kosher, and halal offerings, identifying demand pockets and consumer occasions
Conducted detailed white space analysis across underpenetrated categories like scratch cooking, ready-to-eat (RTE), dressings, and ice cream
Acted as a cross-functional liaison, aligning brand, sales, innovation, and regulatory teams toward unified go-to-market execution
Consultant Profile:
12+ years in brand management and marketing strategy, with proven success in launching nutrition-focused and ethnic food brands across global markets
Brand Consultant – Innovations (Homecare)
Project Scope;
A leading global FMCG company engaged a Brand Consultant – Innovations to support the launch of a premium detergent offering targeted at high-end clothing brands.
Key Deliverables:
Conducted in-depth market research on the laundry and fabric care industry with a focus on premium apparel
Engaged with top-tier fashion and fabric brands to understand care expectations for upscale garments
Advised on product-market fit and positioning strategy, including usage context (at-home vs. professional), packaging cues, and pricing considerations
Proposed B2B alliance models to integrate the premium detergent into existing fashion/fabric ecosystems (e.g., co-branded initiatives, bundled promotions, etc.)
Consultant Profile:
10+ years in brand strategy, innovation, and B2B business development, especially within FMCG, lifestyle, or luxury product segments